I Ditched Google and Built a Blog Strategy Around Perplexity AI (Here’s What Happened) 🤯🚨

So yeah… I did something weird.

Table of Contents

I stopped writing for Google.
Stopped obsessing over featured snippets.
Stopped giving a crap about backlinks and DR and all the Ahrefs madness.

Instead?

I started blogging entirely for AI search engines like Perplexity.ai, AI Overviews, and the new wave of LLM-powered bots that are replacing how people search online.

And the results?

Insane. Not always in the way you’d think…
Less traffic? Sometimes.
More visibility? 100%.
More AI mentions, citations, and even chatbot shoutouts? You better believe it.

Let’s unpack this beast.
This post is not just another SEO thinkpiece — it’s a straight-up blog blueprint for 2025+ if you’re tired of dancing for Google and want to get ahead of the AI content revolution instead.

Why Blogging for Google Is Slowly Turning Into a Graveyard 🪦📉

Alright, let’s not act like SEO is dead. It’s not.

But here’s what is happening:

Google is rewriting your posts with AI Overviews
People are clicking less
Rankings mean jack if you’re not in the answer box
And guess what? That answer box isn’t yours anymore. It’s some Frankenstein summary made by Gemini or Bard or whatever it’s called this week.

Meanwhile…
Perplexity.ai, a weird little AI search engine that came out of nowhere, is quietly eating up the space you’re ignoring.

It quotes blogs.
It links to sources.
It shows the exact paragraph it pulled from your content.
And people are starting to use it a lot.

So here’s the question:
What if you just wrote for Perplexity instead?

Let’s break this idea down.

The Shift: From Keywords to Questions to Pure Context 🧠

In the old world, blogging looked like this:

Step 1: Pick a keyword from Ahrefs.
Step 2: Write 1500 words.
Step 3: Pray to the Google gods.
Step 4: Do it again 100 more times.

But AI doesn’t care about your keyword density.

LLMs like Perplexity or ChatGPT are like that student who doesn’t read the full book but still writes a better essay than you.

They:

Skim
Chunk
Summarize
Cite what sounds smart and clear

So if your blog post isn’t machine-readable, machine-quotable, and LLM-friendly, you’re invisible to the future of search.

The Perplexity Blog Strategy Blueprint 💥

🧠 Step 1 — Forget Search Volume, Find Actual Questions People Ask

Stop using “SEO tools” and start hanging out where real curiosity lives.

Go here instead:

Reddit threads
Twitter replies
YouTube comment sections
Perplexity queries
ChatGPT prompt history (if you can find some online)

Look for phrases, not just keywords.

Like:

“How do I get Perplexity to quote my blog?”
“Why does Perplexity ignore some blog posts?”
“Is AI Overviews stealing my traffic?”

These are the real goldmines.

🔎Step 2 — Structure Your Content Like You’re Building a Robot Cheat Sheet

Here’s how LLMs scan your blog:

1. H2 and H3s → Context
2. Bullet points → Facts
3. Bolded or direct-answer boxes → Summary gold
4. Short paragraphs → Easy parsing

Write like you’re building a flashcard deck for machines.

Examples

✅ Yes, Perplexity can index blog content, but only if it’s crawlable and clearly structured.

❌ Don’t expect AI tools to use your post if it’s one long wall of text with no logic or subheadings.

📚 Step 3 — Add Sources, Even If It’s Yourself

Perplexity loves citations. Like, actually loves them.

So do this:

Link to your other blog posts
Drop in stats and sources from .gov or .edu sites
Use quotes — from you, your tools, your experiences

Example:

According to a case study we ran on our blog, Perplexity indexed posts that had internal links and cited external authority sites 42% more often.

Boom. AI candy.

🧱Step 4 — Build “LLM Nuggets” Into Every Blog

This is key.

Sprinkle little chunks of content that are AI-ready.
Not human clickbait. Not long stories. Just pure distilled knowledge bombs.

Like:

“Here’s what we found after 10 tests…”
“The three things Perplexity looks for are…”
“AI doesn’t care about bounce rate. It cares about context and citations.”

You know what you’re doing?
You’re leaving breadcrumbs for the bots.

🤝Step 5 — Engage With AI Search Like a User (Test It Live)

This is the most slept-on tactic ever:

👉 Go to https://perplexity.ai
👉 Type your blog post topic
👉 See what comes up
👉 If it’s not you, ask yourself: why not?

Maybe:

You didn’t structure it well
It’s not crawlable
You don’t have citations
It’s buried behind a click wall

Then tweak. Publish again.
You’re not just blogging anymore — you’re training robots to know you.

Tools to Build This Strategy Right 🛠️

Let’s be real. This kind of strategy still needs some tools behind it.

Here’s my current stack:

✅ ChatGPT + Perplexity.ai

Use them like your test lab.

✅ LowFruits or Keyword Chef

Still useful for long-tail, low-comp keywords — especially phrased as questions.

✅ Surfer SEO

Not for “SEO” — but for building logical, clean content outlines that robots love.

✅ Wayback Machine

Check if your blog content is being cached or crawled. If it’s not in Perplexity, maybe it’s not accessible.

AI Search vs Google: Who’s Winning the Game Right Now? 🥊

Honestly?

They’re both alive.
But only one is quoting your stuff inside answer boxes.

Google still gives you traffic.
But AI gives you visibility, trust, and mentions that stack over time — and eventually brand presence in the LLM age.

So stop thinking “either-or.”
Do both. But lean hard into AI now before the gold rush ends.

Final Thoughts — Blog Like a Human, Format Like a Machine 🤖❤️

Here’s what I’ve learned after 30+ posts optimized for Perplexity:

Don’t write fluff.
Don’t keyword stuff.
Just answer the freaking question.
Break it into clean chunks.
Add receipts (links, citations, real tests).
Format for the AI readers.

And suddenly, you’re not chasing traffic anymore.
You’re becoming the source.

Which — in 2025 — is worth way more than pageviews.

You ready to build for the machines?
Because they’re already reading you.

I Ditched Google for Perplexity: My New Blog Strategy for 2025 AI Search