how to use ubersuggest

How to Use Ubersuggest

by

How to Use Ubersuggest (Beginner-Friendly Guide for 2025)

Let’s be real for a second.

SEO tools can feel like you are trying to fly a spaceship with IKEA instructions. Especially if you are just starting out.

There’s graphs. There’s numbers. There’s “domain scores” and “backlink audits” and you’re like… “bro, I just wanna know what to blog about.”

Been there. And honestly? A lot of those expensive SEO tools are overkill for most bloggers, niche site owners, and solopreneurs.

That’s where Ubersuggest comes in.

It’s like the chill cousin of SEMrush and Ahrefs — same core features, way more beginner-friendly, and you won’t need to sell a kidney to afford it.

In this guide, I’ll show you exactly how to use Ubersuggest to:

  • Find keywords that actually rank

  • Spy on your competitors (in a totally non-creepy way)

  • See what content is working

  • Build a basic SEO strategy

  • And do it all without needing a PhD in data science

Let’s break it down.

☕ First, What Is Ubersuggest?

So if you’ve never touched Ubersuggest before, here’s the TL;DR:

Ubersuggest is an SEO tool created by Neil Patel (yes, that Neil). It gives you keyword suggestions, content ideas, backlink info, traffic estimates, and more — basically everything you need to start growing traffic without being overwhelmed.

Think of it like the Google Keyword Planner’s cooler older brother.

You can use it for:

  • Keyword research

  • Site audits

  • Tracking rankings

  • Finding backlink opportunities

  • And competitor analysis

Best part? There’s a free version that gets you started, and the paid version is like $29/month (waaay cheaper than Ahrefs or SEMrush).

🔑 Step 1: Keyword Research (The Heart of Ubersuggest)

Let’s start with the thing most people need first: keywords.

🔍 How to Find Keywords in Ubersuggest

  1. Head to ubersuggest.com

  2. Type in a keyword (like “vegan recipes” or “best gaming laptop”)

  3. Choose your country (super important for local SEO)

  4. Click Search

Boom — you’ll get a clean dashboard with:

  • Search Volume

  • SEO Difficulty

  • Paid Difficulty

  • Cost Per Click (CPC)

What to Pay Attention To:

  • Search Volume: How many times this keyword is searched per month

  • SEO Difficulty (SD): How hard it is to rank (0–100). Stick to under 35 if you’re just starting.

  • Keyword Ideas Tab: This is gold. Click it. It’ll show variations, questions, prepositions, and related terms.

👉 Pro tip: Sort by “Questions” if you’re writing blog content. These are often lower competition and perfect for long-form posts.

Example:

If I type “vegan breakfast,” I’ll get keywords like:

  • “easy vegan breakfast” (2,900/mo, SD: 24)

  • “vegan breakfast for kids” (590/mo, SD: 18)

Both are juicy blog ideas. Especially if your site’s new and needs easier wins.

🧠 Step 2: Spy on Your Competitors (The Friendly Way)

Okay, here’s where Ubersuggest gets sneaky good.

How to Use It:

  1. Go back to the home page

  2. This time, type in a competitor’s domain (like minimalistbaker.com or your rival blog)

  3. Hit Search

Now you’ll see:

  • Estimated monthly traffic

  • Domain Authority (DA)

  • Top SEO pages

  • Keyword rankings

What to Look For:

  • Top Pages Tab → This shows you which of their blog posts get the most traffic.

  • Keywords by Page → What each page is ranking for

  • Backlinks → Who’s linking to that page (hello, outreach opportunities)

👉 Use this to reverse-engineer their strategy. If they have a blog post on “best protein powders for vegans” bringing in 10k visits/month, maybe you do one better: “Top 21 Vegan Protein Powders (That Don’t Taste Like Chalk)”

Be inspired. Don’t copy. Outdo them.

📋 Step 3: Use the Content Ideas Tool (Goldmine for Blog Posts)

This is one of my fav features.

Heres how it works:

  1. Go to the “Content Ideas” section in the left sidebar

  2. Type in a broad topic (like “email marketing” or “running shoes”)

  3. Hit Search

Now Ubersuggest shows you:

  • Popular blog titles

  • Social shares

  • Estimated visits

  • Backlink count

Why This Matters:

If a blog post called “5 Email Marketing Mistakes That Kill Conversions” has 12,000 shares and ranks on page 1, then guess what?

That headline style works.

Use it. Tweak it. Make your version better. Add more value. Bring better visuals. Include stats. Add a freebie.

Blog smarter, not harder.

🏗️ Step 4: Run an SEO Audit on Your Site (Or Any Site)

Now it’s time to audit.

  1. On the left menu, click Site Audit

  2. Enter your URL

  3. Hit “Search”

Ubersuggest will crawl your website and spit out a beautiful report.

Here’s what you’ll see:

  • On-Page SEO Score: A grade out of 100

  • Site Speed: Mobile vs Desktop

  • Top SEO Issues: Like broken links, missing meta tags, slow load times

  • Recommendations: Click each issue and see how to fix it

Fix These First:

  • Missing meta descriptions

  • Duplicate title tags

  • Broken internal links

  • Image file size issues

This is hands-down one of the fastest ways to improve rankings. Fixing site issues can boost your SEO without publishing new content.

📊 Step 5: Track Your Rankings (For Free)

If you’re writing SEO-optimized content, you need to track your keywords to see what’s actually working.

Here’s how:

  1. Go to Rank Tracking

  2. Add your domain

  3. Add keywords you want to track (up to 25 for free)

  4. Set your country + device (mobile vs desktop)

  5. Click Start

Now you’ll get daily/weekly updates on:

  • How your keywords are moving

  • Visibility changes

  • Top gainers and losers

👉 Don’t panic if keywords drop. SEO is a long game.

Use it to spot trends. If one blog post is climbing — double down. Add internal links to it. Update the content. Improve its CTR.

🔗 Step 6: Explore Backlink Opportunities

Backlinks still matter in 2025. A lot.

Here’s how Ubersuggest helps:

  1. Click the Backlinks section

  2. Enter your domain OR a competitor’s

  3. Look at referring domains, link types, anchor text

You’ll see:

  • Who’s linking to them

  • What content gets links

  • Whether it’s dofollow or nofollow

  • What anchor text is being used

What You Can Do:

  • Reach out to the same websites (especially if you’ve got better content)

  • Build relationships with these sites

  • Pitch guest posts or helpful resources

  • Create link-worthy assets (like free tools, mega guides, or infographics)

🛠️ Extra Tools That Make Ubersuggest Better

Besides the core tools, here are a few bonuses:

✅ Chrome Extension

Install the Ubersuggest Chrome Extension

Now when you Google something, you’ll see keyword data right in the search results. No extra clicks needed.

It also shows:

  • Related keywords

  • People also search for

  • Traffic estimates

Perfect for quick research while browsing.

💸 Pricing: Is Ubersuggest Worth It?

Honestly? Yes — especially if you’re on a budget.

Free Plan:

  • Limited daily searches

  • Can run basic audits

  • Track up to 25 keywords

Paid Plans (as of 2025):

  • $29/month for Individual

  • $49/month for Business

  • $99/month for Enterprise

  • OR lifetime deal from $290 (one-time payment)

Compare that to SEMrush or Ahrefs (both over $100/month) and Ubersuggest is an absolute steal.

⚠️ Common Mistakes to Avoid with Ubersuggest

Let’s keep it real — most people use SEO tools wrong. Here’s what not to do:

  • ❌ Obsessing over high-volume keywords you’ll never rank for

  • ❌ Ignoring low-hanging fruit (long-tail keywords = fast wins)

  • ❌ Copying competitors instead of improving on them

  • ❌ Never updating your content (SEO is never “done”)

  • ❌ Not tracking rankings consistently

🎯 Final Thoughts: Is Ubersuggest Good for SEO?

Ubersuggest is perfect for bloggers, solopreneurs, and small teams who want a powerful but simple SEO tool.

You won’t get every bell and whistle like the big tools have — but you also won’t get a $119 monthly bill or a migraine from staring at endless graphs.

It gives you:

  • The keywords

  • The content ideas

  • The competitor data

  • The audit tools

  • The tracking

And it’s wrapped up in a dashboard you can actually understand.

So yeah, if you want to start winning more traffic, without the overwhelm?

Ubersuggest is your friend.

🛠 TL;DR Ubersuggest Action Checklist:

✅ Use Keyword Tool → Find low-difficulty blog ideas
✅ Spy on Competitors → Steal what works (then do it better)
✅ Use Content Ideas Tool → Write what people actually want
✅ Run Site Audit → Fix issues and boost rankings
✅ Track Keywords → Know what’s working
✅ Get Backlinks → See where to build authority

Now go open Ubersuggest, and start digging like an SEO raccoon.

Let’s get those rankings. Let’s get that traffic.

Your blog deserves it.