How to Use Ahrefs for Keyword Research Like a Absolute Pro
Okay, I’ll be honest with you.
The first time I opened Ahrefs? I panicked.
Charts. KD scores. Traffic value. UR vs DR. Stuff blinking at me. My brain said: “Bro, go back to Google Docs.”
But I stuck with it.
Because everyone kept saying: “Use Ahrefs for keyword research. It’s the best.”
And you know what?
They weren’t lying — but they also forgot to explain it like you’re five.
So this post is exactly that:
A not-so-fancy guide on how to actually use Ahrefs for keyword research, like a functioning human, not a confused data scientist.
Let’s go.
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Step 1: Don’t Panic. Just Open Keywords Explorer
Log into Ahrefs. Go to the “Keywords Explorer” tab.
That’s your playground.
You’ll see a big search box. Type in something broad like:
“digital marketing”
“vegan recipes”
“freelance writing”
Whatever your niche is — start there. Don’t overthink it.
Hit enter.
Ahrefs will load a mountain of data. Ignore 80% of it for now.
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Step 2: Focus on These 3 Numbers First
All you really need to care about at the start:
1. Volume
This tells you how many times the keyword is searched per month.
100–1000? Great.
10? Meh.
90,000? Competitive hell.
2. KD (Keyword Difficulty)
How hard it is to rank.
0–10 = Easy
11–30 = Doable
31+ = You’re competing with giants
Stay below 20 if your blog is new. Seriously. Don’t act brave.
3. Clicks
Sometimes people search but don’t click. Like when Google answers stuff in snippets.
So make sure the Clicks number isn’t zero, even if volume is high.
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Step 3: Go to “Matching Terms” and “Questions”
This is the fun part.
Scroll to the tabs that say:
Matching terms — these are all variations of your seed keyword
Questions — absolute goldmine for blog titles
Let’s say you typed in “freelance writing” — you’ll now see stuff like:
freelance writing jobs for beginners
how to get freelance writing clients
is freelance writing worth it
best freelance writing platforms
That’s 4 blog posts right there.
(And yes, people are actually searching those.)
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Step 4: Use Filters (Your Secret Weapon)
See that filter bar at the top?
It’s how you turn 20,000 keywords into 20 that actually make sense for your site.
Here’s my usual setup:
KD: Max 20
Volume: Min 100 (or even 50 if your niche is small)
Include words: I’ll type stuff like “how to,” “best,” “tools,” “tips” — these show buyer intent
Apply that filter and BOOM — now you’re seeing stuff you can actually rank for.
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Step 5: Analyze Just ONE Keyword (Don’t Go Blind)
Pick a keyword that feels like a fit and click on it.
Scroll down and you’ll see the SERP Overview — a snapshot of what’s already ranking.
Look for:
Sites with low Domain Rating (DR) — like under 30
Sites getting traffic with minimal backlinks
Pages with shorter word counts or bad formatting
If you see a small blog ranking in the top 5? That’s your green light.
If it’s all Ahrefs, HubSpot, and Forbes? Bail.
You’re not gonna outrank giants on your first date with Google.
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Step 6: Save Your Winners in a List
You found good keywords? Awesome.
Now save them before you forget or start doomscrolling cat memes.
Use Ahrefs’ “Add to List” feature.
I make lists by category: “money blog,” “SEO blog,” “low-hanging fruit,” etc.
That way, when I sit to write content, I’m not scrambling.
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Real Example: How I Found 14 Blog Posts in 45 Minutes
Niche: Digital tools for creators
Seed keyword: “email marketing tools”
Filtered KD < 15, Volume > 100
Looked under Questions + Matching Terms
Found:
best free email tools for beginners
email marketing tools for small businesses
is Mailchimp still good in 2025
how to grow email list without website
ConvertKit vs Mailchimp vs Beehiiv
I didn’t guess. I didn’t “feel inspired.”
I found exact keywords with search volume and low KD.
Those posts got traffic faster than anything I wrote before. Why?
Because I wrote what people were already searching for. Shocking, right?
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Ahrefs Keyword Research Doesn’t Have to Be Scary
Forget the fancy features. Forget the “traffic potential” formulas and advanced mode dashboards.
You only need 5 things:
1. Keywords Explorer
2. Volume
3. KD
4. Filters
5. SERP overview
That’s your stack. That’s all you need to:
Find keywords that actually rank
Build a content plan that doesn’t suck
Stop writing posts that no one searches for
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Final Raw Thoughts (Don’t Skip This Part)
Ahrefs won’t write your blog for you.
It won’t guarantee traffic.
It won’t save you if your content is trash.
But it will give you an unfair advantage — if you use it smart.
You don’t need to be an expert. You just need:
30 minutes a week
A few smart filters
A little common sense
And please… stop trying to rank for “best SEO tools” with a 3-month-old blog.
Start with the small, weird, oddly specific keywords. Those are the ones that actually rank.
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Want a downloadable list of my 50 best low-KD blog keyword finds?
DM me or drop a comment. No opt-in, no spam. Just pure help.
Next time: I’ll show you how to turn one keyword into 5 ranking blog posts using nothing but free tools.
Let’s go.
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